Twofour Rights secures 60 hours of sales across Asia and Africa


Twofour Rights, the international arm of Twofour, has concluded volume sales with key broadcasters for its finished shows.

ITV Choice has secured rights for Asia and Africa to the finished tape of Boomerang’s brand new factual entertainment format What Would Your Kid Do? which aired in the UK earlier this year. It captured audiences in excess of 3.8 million and has been recommissioned for a second series. They have also acquired series one and two of the universally themed relationship format, A Night With My Ex, Change Your Tune and the UK versions of time travel phenomenon, This Time Next Year. The award-winning concept was the number two most produced format in 2017 (The WIT).

Meanwhile, TVB Hong Kong has also picked up a bundle of finished programme series, including What Would Your Kid Do? and a 15 hour bundle of hit Boomerang shows Posh Pawn, World’s Most Expensive Presents and World’s Most Expensive Toys.

Sales were brokered by Senior Sales Executive Rob Bassett. Rob said: “Kids say the funniest things so we’re really pleased to see that What Would Your Kid Do? is making an impact with international broadcasters, as well as a solid portfolio of content that has broad appeal to audiences across different continents and cultures.”

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