Twofour has appointed Louise Hutchinson as Head of Entertainment, as Chief Creative Officer David Brindley and Managing Director Dan Adamson continue to build the company’s top creative team. Louise has an enviable track record working on some of the most successful entertainment and reality shows on television including The Greatest Dancer, Celebrity Big Brother, The Only Way is Essex, Celebs Go Dating and most recently BBC One’s new series I Can See Your Voice.
Louise joins Twofour in a newly created role that signals a commitment to reignite the legacy of great reality and entertainment hits, building on the reputation of former shows including audacious celebrity challenge The Jump, innovative studio entertainment format This Time Next Year, along with award winning multi-series reality shows like Ibiza Weekender.
With both terrestrial and SVOD players alike hunting for the next global reality hits across the full spectrum of entertainment, Louise will bring her reputation for delivering global formats to the company and inject new energy into creating bold new shows in this space.
Louise said: “I’m thrilled to be joining Twofour and their remarkably talented team at such an exciting time for the company. They have a brilliant track record and I can’t wait to help build on this and be part of their next chapter.”
Louise will report to David Brindley, Chief Creative Officer. David said: “I’m so delighted to have Louise join our senior team of talent at Twofour. Her creative flair for developing and executing some of the biggest shows on television is beyond impressive and I can’t wait for her to get started. Louise’s appointment means we’re now able to add the highest senior fire power to our entertainment output which will complement our already strong documentary, factual entertainment, formats and specialist factual teams.”
Twofour’s entertainment slate this year has included One World: Together at Home for BBC One, produced in collaboration with Global Citizen and the WHO, an ambitious and extraordinary tribute to key workers, produced during lockdown and reached over 6 million and a three part special for ITV2, bringingVirgin Media’s much-loved V Festival to the nation, virtually. Recently, Twofour’s popular documentary series Educating… returned to Channel 4 consolidating at 2.3m with an impressive 29% share of 16-34s.
Louise will join the company in early 2021.