The Angel gives would-be entrepreneurs a fantastic opportunity. Each day, six hopefuls will be invited into the studio to compete for £100,000 worth of investment to make their business dreams come true. But scrutinising their every word, thought and move is The Angel: a billionaire investor with a revolutionary business philosophy…

“With the right people on board, you can make almost anything work.”

The Angel is John Caudwell, from Stoke-on-Trent, who transformed twenty six mobile phones worth £1,350 each into a £2 billion pound business. Caudwell Group – best known for the high street chain Phones4U – was named the UK’s fastest growing company and by 2000 their annual turnover exceeded £1billion. Cauldwell insists that this success was mostly to do with the quality of his employees – who could have been successful in any business – rather than the fast-growing nature of the mobile phone market.

The six contestants – each carefully chosen for character, contrast and, of course, their great business idea – will be put under extreme pressure throughout a series of rounds, specifically designed to test The Angel’s six golden business attributes; drive, ambition, passion, resilience, commercial intellect and leadership.

The rounds will consist of a mixture of individual tasks, head to heads and group challenges, – and at the end each round, after the worst performing contestants have faced a thorough grilling from The Angel one hopeful will be eliminated. The last remaining entrepreneur each day will be awarded £100,000 of The Angel’s own money in investment.

And the biggest reveal is left until last … only after he’s put his money on the table does The Angel finally find out what he’s just invested in.

The factual entertainment series was commissioned by Stuart Murphy and will be exec produced by Melanie Leach and Chris Brogden (Twofour) and Antonia Hurford-Jones (Sky). Sarah Caplin is consultant executive producer, and the series producer is Kate Bates.

To discuss programme sales requirements please contact
Anthony.Hughes@twofour.co.uk
Holly.Hodges@twofour.co.uk
tel: 01752 727400