Audi commissioned Twofour to create an experience for the Goodwood Festival of Speed which reflects the brand, markets new products and allows the visitor to engage with Audi on a new level.

Three interactive installations were combined with live stage shows and films. The experience was highly successful, with queues out the door, celebrities offering to come back and do second live stage shows and Audi having to order in more merchandise for the shop. We won several event industry awards including a Media Innovation Award and a Silver IVCA in Events.