Twofour produced a successful webcast for PR agency Edelman for Levi’s ‘Shape what’s to come’ jeans campaign

Twofour carried out a webcast for huge PR agency Edelman. The team filmed and webcasted a fascinating interview with the lead singer of Noisettes to support Levi’s jeans ‘shape what’s to come’ campaign.

The audience submitted questions during the webcast, which were moderated and sent to the singer via Skype, who answered them on camera straight from an iPad. This approach gave the `interview a really down to earth feel and reflected the campaign values perfectly.  Two cameras, careful lighting and live vision mixing ensured the interview was excellent quality. The interview was broadcasted live onto Levi’s ‘shape what’s to come’ microsite.

The webcast was a huge success; the team provided an accurate and seamless service at short notice. Amy Prosser, Twofour’s Webcasting Manager said “This was a great project to work on and we were delighted to have the opportunity to collaborate with Edelman. Everyone had a fantastic time – and most importantly, so did our audience”.